Real Estate Lead Generation & Appointment Setter – Pre-Construction
Company: Royal LePage Terra Realty, Brokerage
Location: Mississauga, ON
Job Type: Full-Time
Industry: Real Estate / Pre-Construction / Sales & Marketing
Job Description
Royal LePage Terra Realty is looking for a motivated, confident, and results-driven Telemarketing & Lead Generation Specialist to join our growing real estate team.
Your primary responsibility will be to generate and nurture qualified leads for pre-construction homes, new builder projects, residential buyers, and real estate investment opportunities, and convert those leads into confirmed appointments with our REALTORS®.
We are looking for someone who is comfortable making daily outbound calls, communicating with potential buyers, researching new builder projects, and consistently following up with prospects.
Key Responsibilities
1. Cold Calling & Lead Generation
- Make daily outbound calls to prospective real estate buyers and investors.
- Contact new, existing, and older leads from our CRM database.
- Generate interest in pre-construction condos, townhouses, detached homes, and new builder communities.
- Identify serious buyers and investors based on their budget, preferred location, and purchasing timeline.
- Convert qualified leads into confirmed appointments with our real estate agents.
2. Pre-Construction Project Research
- Research upcoming and actively selling builder projects across the Greater Toronto Area (GTA).
- Identify new condo launches, freehold townhouses, semi-detached homes, and detached builder communities.
- Contact builder sales offices to collect project details, pricing, floor plans, availability, incentives, and launch dates.
- Maintain an organized database of builder projects and available opportunities.
3. Email Marketing & Lead Nurturing
- Send project information, brochures, floor plans, and pricing details to interested prospects.
- Follow up through phone calls, emails, and approved messaging channels.
- Maintain regular communication with potential buyers.
- Reconnect with older leads and identify new opportunities.
- Assist with email marketing campaigns and project announcements.
4. Appointment Setting & CRM Management
- Schedule qualified buyer consultations, phone appointments, and in-person meetings.
- Confirm appointments and send reminders.
- Maintain accurate records of calls, conversations, and follow-up activities.
- Update lead status, notes, buyer preferences, and next follow-up dates in the CRM.
- Provide daily activity and appointment reports to management.
Qualifications & Skills
- Previous experience in telemarketing, cold calling, appointment setting, inside sales, or lead generation.
- Strong communication and customer service skills.
- Confident speaking with potential buyers over the phone.
- Ability to handle objections and follow up professionally.
- Comfortable using CRM software, email marketing tools, Excel, and Google Sheets.
- Good organizational and time-management skills.
- Self-motivated, disciplined, and target-oriented.
- Knowledge of GTA real estate and pre-construction projects is an asset.
- English communication skills required; Hindi, Gujarati, or Punjabi language skills are an asset.
Performance Expectations
- Consistent daily outbound calling and prospecting.
- Regular follow-up with assigned leads.
- Generate qualified appointments for the real estate sales team.
- Maintain accurate and updated CRM records.
- Research and update new builder project opportunities.
- Meet agreed weekly and monthly lead generation and appointment targets.
What We Offer
- Opportunity to work with an established real estate brokerage.
- Access to real estate leads and CRM systems.
- Training on GTA real estate and pre-construction projects.
- Support from experienced REALTORS® and brokerage management.
- Professional and growth-oriented working environment.
- Opportunity for performance-based incentives.
How to Apply
We are particularly interested in candidates who have previous experience in real estate telemarketing, outbound sales, cold calling, lead nurturing, or appointment setting.
Royal LePage Terra Realty, Brokerage
2345 Argentia Road, Unit 201B
Mississauga, ON
Join our team and help connect homebuyers and investors with exciting real estate opportunities across the GTA.
