Outside Sales Representative – Automotive Business Development
Downtown Toronto, Ontario | Full-Time, Permanent
First-Year OTE: $70,000–$85,000, including base salary, commission and vehicle allowance.
About Wagonmaster Group
Wagonmaster Group is the exclusive Canadian distributor of BG Products, providing automotive maintenance products and solutions to automotive dealerships and independent repair facilities.
About the Opportunity
We are looking for a driven, results-oriented Outside Sales Representative who knows how to open doors, generate leads and win new business.
This is a field-based sales role focused on acquiring new customers throughout Downtown Toronto. You will visit automotive dealerships and independent repair shops, introduce BG Products, approach decision-makers and turn prospects into customers.
This is a hunter sales role, not an account management position. You will be expected to generate your own leads, make in-person cold calls and consistently pursue new business. Maintaining existing accounts is important, but winning new customers is the priority.
Key Responsibilities
- Prospect for new business by identifying automotive dealerships and independent repair shops throughout the territory.
- Make face-to-face cold calls and confidently approach owners, general managers and service managers.
- Introduce BG Products and identify opportunities to improve automotive service operations.
- Present product solutions, handle objections, follow up with prospects and close sales.
- Build and manage a pipeline of prospective customers.
- Acquire new accounts and grow territory revenue through consistent sales activity.
- Maintain customer relationships and encourage repeat business.
- Plan daily field activities, track progress and take ownership of sales results.
What We're Looking For
- Minimum 2 years of B2B outside sales or field-based business development experience.
- Demonstrated success generating leads and acquiring new customers.
- Comfortable walking into businesses unannounced and asking to speak with decision-makers.
- Confident presenting products, handling objections and closing sales.
- Self-motivated, persistent and accountable for results.
- Automotive industry experience is strongly preferred, including dealerships, automotive aftermarket, tires, lubricants or automotive parts.
- Strong communication and relationship-building skills.
- Must live in Downtown Toronto or within reasonable commuting distance.
- Valid driver's licence and reliable transportation.
Compensation & Benefits
- First-year OTE of $70,000–$85,000, including base salary, commission and vehicle allowance.
- Vehicle allowance and mileage reimbursement.
- Benefits package.
- Monday-to-Friday schedule.
Is This the Right Role for You?
You enjoy the challenge of approaching a business where you have no existing contacts, earning the decision-maker's attention and winning a new customer.
You don't wait for leads to come to you. You take initiative, follow up persistently and understand that success in outside sales requires consistent prospecting and face-to-face selling.
This is not a desk-based sales role or a position focused primarily on maintaining an established book of business.
If you have the drive to build a territory through new business development, we want to hear from you.
