This job posting is for a current vacancy with our client.
Our client, an established and growing organization in the education sector, is seeking an experienced Marketing Manager to lead marketing strategy, drive customer acquisition, and support continued growth across a network of more than 35 corporate and franchise locations throughout Canada.
This is an exciting opportunity for a strategic, hands-on marketing leader who thrives at the intersection of creativity, performance marketing, and business growth. The successful candidate will take ownership of integrated marketing initiatives, strengthen brand presence, optimize lead generation and conversion, and build scalable marketing strategies that deliver measurable results.
Reporting to the Vice President, Corporate Services, this individual will lead an internal marketing team, oversee external agency partnerships, and collaborate with senior leadership to shape the organization's next phase of growth.
Key Responsibilities
- Develop and execute comprehensive marketing strategies, annual budgets, and integrated campaigns aligned with business growth objectives.
- Lead digital marketing initiatives across Google Ads, Meta Ads, social media, email marketing, website optimization, and traditional advertising.
- Drive lead generation, customer acquisition, conversion optimization, and retention strategies to deliver measurable business results.
- Monitor marketing performance through KPIs, analytics dashboards, and campaign reporting, identifying opportunities to maximize ROI.
- Develop localized marketing initiatives across multiple corporate and franchise locations while maintaining consistent brand positioning.
- Lead, mentor, and develop an internal marketing team, establishing clear priorities, accountability, and performance expectations.
- Manage external agencies and creative partners, ensuring campaigns are delivered effectively, on budget, and aligned with business objectives.
- Establish scalable marketing processes, workflows, and reporting structures to improve efficiency and support continued expansion.
- Partner with senior leadership and cross-functional stakeholders to identify growth opportunities and strengthen overall marketing effectiveness.
Qualifications & Experience
- Minimum 5 years of marketing management experience, including leadership of a team of at least three employees.
- Proven experience developing marketing strategies, managing budgets, and delivering measurable growth outcomes.
- Strong hands-on expertise with Google Ads, Meta Ads, Google Analytics, lead generation, and conversion optimization.
- Experience executing integrated marketing campaigns across digital and traditional channels.
- Strong analytical capabilities, including KPI development, performance reporting, and data-driven decision-making.
- Demonstrated experience managing external agencies, multiple projects, and cross-functional stakeholders.
- Excellent leadership, communication, and organizational skills, with the ability to balance strategic planning and hands-on execution.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience within education, franchise operations, multi-location businesses, or consumer-focused services is considered a strong asset.
Why Consider This Opportunity?
This is an opportunity to take ownership of a growing organization's marketing function and make a tangible impact on its future success.
You'll have the autonomy to shape marketing strategy, lead a talented team, collaborate directly with senior leadership, and drive meaningful growth across an expanding national network.
The organization offers a competitive compensation package, potential performance-based bonuses, comprehensive benefits, retirement savings with employer matching, professional development opportunities, and a supportive, collaborative culture.
If you're a growth-minded marketing leader who loves building strategy, developing people, and seeing the measurable impact of your work, this could be an excellent next step in your career.
Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to connect exceptional talent with outstanding career opportunities.
