About the Role
We are looking for a results-driven Growth Marketing Manager to develop and execute marketing strategies that drive lead generation, customer acquisition, conversion, and revenue growth across our business initiatives.
The ideal candidate will have strong experience in digital marketing, marketing funnel development, performance marketing, CRM, and marketing automation. This role requires someone who can develop growth strategies, execute campaigns, analyze performance, and optimize the entire customer journey to deliver measurable business results.
We are looking for a hands-on professional who can connect marketing strategy, technology, analytics, and sales to build scalable and effective growth systems.
Key Responsibilities
- Develop and execute comprehensive growth marketing strategies aligned with business objectives.
- Build, manage, and optimize end-to-end marketing funnels, from brand awareness and lead generation to nurturing, conversion, and retention.
- Identify target audiences, customer personas, market opportunities, and effective customer acquisition channels.
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop lead generation strategies focused on attracting qualified prospects and creating measurable sales opportunities.
- Create and optimize landing pages, lead capture forms, campaign journeys, calls to action, and retargeting strategies.
- Implement A/B testing across landing pages, ad creatives, messaging, and campaigns to improve conversion rates.
- Develop and manage CRM workflows, lead segmentation, lead scoring, automated follow-ups, and lead nurturing processes.
- Plan and execute email marketing campaigns, automated communication sequences, and re-engagement campaigns.
- Ensure effective lead tracking, assignment, follow-up, and coordination between marketing and sales teams.
- Monitor key marketing metrics, including cost per lead (CPL), customer acquisition cost (CAC), conversion rates, return on ad spend (ROAS), and campaign ROI.
- Analyze campaign performance and customer behavior to identify funnel gaps, improve lead quality, and optimize marketing spend.
- Develop marketing dashboards and performance reports, providing actionable insights and recommendations to leadership.
- Collaborate with content, design, and video teams to develop marketing assets, ad creatives, promotional campaigns, and conversion-focused content.
- Support content marketing, product marketing, webinars, case studies, and other initiatives that contribute to customer acquisition and brand positioning.
- Research market trends, competitor activities, and emerging marketing technologies to identify new growth opportunities.
- Leverage AI-powered marketing tools and automation platforms to improve campaign execution, personalization, and operational efficiency.
- Continuously test new strategies, evaluate results, and implement improvements to achieve sustainable business growth.
Required Qualifications
- 5+ years of experience in growth marketing, performance marketing, digital marketing, or demand generation.
- Proven experience building and optimizing marketing funnels that generate measurable business results.
- Hands-on experience with paid advertising platforms, particularly Google Ads and Meta Ads.
- Strong understanding of lead generation, conversion rate optimization (CRO), retargeting, and landing page optimization.
- Experience with CRM platforms, marketing automation, email marketing, and lead nurturing.
- Proficiency in marketing analytics, campaign tracking, and performance reporting.
- Ability to connect marketing initiatives to qualified leads, sales opportunities, and business growth.
- Strong analytical thinking, communication, problem-solving, and project management skills.
- Ability to manage multiple campaigns, work independently, and take ownership of results.
Preferred Qualifications
- Experience in SaaS, real estate, PropTech, or real estate technology.
- Experience in B2B marketing, lead generation, or subscription-based business models.
- Familiarity with CRM platforms such as HubSpot, Salesforce, Zoho, or similar tools.
- Experience with marketing automation platforms such as Zapier or Make.
- Familiarity with Google Analytics 4, Google Tag Manager, and Looker Studio.
- Understanding of customer acquisition cost (CAC), customer lifetime value (LTV), and marketing attribution.
Salary Range: CAD $70,000–$90,000 per year, depending on experience and qualifications.
