Jobs in Richmond Hill

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Within 25 km of Richmond Hill

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Omnify

Business Development Representative (BDR)

Markham, ON, Canada

Full-time

Within 25 km of Richmond Hill · About 8.2 km from the city centre

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Job details

Job type: Full-time
Posted: Jul 8, 2026

Original job description

Omnify, a subsidiary of Lumify Inc., is a North American leader in advanced back-lighting systems and illuminated architectural lighting solutions. We design and manufacture innovative lighting platforms built around our patented LumiSheet® technology.

We're looking for a Business Development Representative (BDR) to generate new sales opportunities and develop early-stage customer relationships. This role is critical to Omnify's sales engine - identifying potential customers, qualifying opportunities, and building pipeline for the Regional Sales team. It's ideal for someone motivated, curious, and eager to build a career in professional sales, working closely with Marketing and Regional Sales Managers to uncover project opportunities across North America.

What You'll Do:

Conduct outbound prospecting through calls, email, and digital outreach
Follow up on leads generated through marketing campaigns
Identify and engage new potential customers within target markets
Re-engage dormant accounts to identify new opportunities
Conduct discovery conversations to understand customer needs and projects
Qualify opportunities and gather key project information
Create and manage new accounts and contacts in the CRM
Maintain accurate records of outreach and opportunity development

Requirements

1–3 years of professional experience (sales, customer-facing, or business development roles preferred)

Strong communication and relationship-building skills

Curiosity and willingness to learn about new industries and products

High level of organization and discipline in managing outreach activities

Comfort initiating conversations with new prospects

Strong motivation to develop a career in professional sales

Experience with CRM software an asset

Benefits

Opportunity to build a career in B2B sales

Exposure to the architectural and design industries

Work with innovative lighting technologies

Join a growing, entrepreneurial organization - two of Canada's Top 40 Under 40 recipients sit on our executive team

Work closely with experienced sales leaders

Strong growth path: successful BDRs can move into Regional Sales Manager or other commercial leadership roles

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More about this job

Responsibilities

The BDR is responsible for generating new sales opportunities through outbound prospecting and qualifying leads to build a pipeline for the Regional Sales team. This includes conducting discovery conversations and managing account data within the CRM.

Requirements

Candidates should have 1-3 years of professional experience, preferably in sales or customer-facing roles. Strong communication skills, discipline in managing outreach, and a motivation for a professional sales career are required.

Skills

Outbound Prospecting
Lead Qualification
CRM Management
Relationship Building
Discovery Conversations
Digital Outreach
Pipeline Development
B2B Sales
Communication Skills
Organization

Benefits

Career growth in B2B sales
Exposure to architectural and design industries
Work with innovative lighting technologies
Entrepreneurial organization culture
Mentorship from experienced sales leaders
Path to Regional Sales Manager or commercial leadership roles

Visa sponsorship

Not detected in the job text

Keywords

BDR
Business Development
LumiSheet
Architectural Lighting
CRM
Outbound Prospecting
Lead Generation
B2B Sales
Manufacturing
Pipeline Management
Discovery Calls
North American Market

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