We are looking for a Marketing Consultant to support strategic partner marketing initiatives across a financial partnerships portfolio in Toronto. This Long-term Contract position will focus on advancing co-brand growth programs through campaign planning, partner coordination, and market execution. The successful consultant will help translate business priorities into well-managed marketing activities that strengthen acquisition, engagement, retention, and cardholder growth outcomes.
Responsibilities:
- Lead the planning and delivery of marketing programs that support financial partnership objectives and portfolio growth.
- Coordinate cross-functional workstreams to move initiatives from concept through launch while maintaining timelines and deliverable quality.
- Work closely with external financial institution partners to align campaign plans, approvals, and execution priorities.
- Develop go-to-market approaches for co-brand initiatives aimed at customer acquisition, engagement, retention, and cardholder expansion.
- Monitor campaign and portfolio performance, prepare reporting, and identify opportunities to improve results through data-driven recommendations.
- Support the implementation of marketing initiatives by organizing stakeholders, managing project plans, and resolving execution issues as they arise.
- Contribute market insights, analytics, and operational guidance to help shape future partnership opportunities and business decisions.
- Handle ad hoc planning, coordination, and financial or performance-related analysis required to keep initiatives on track.
• Demonstrated experience managing marketing projects or campaigns within complex partner-driven environments.
• Strong knowledge of campaign planning, implementation, reporting, and performance optimization.
• Ability to collaborate effectively with internal stakeholders and external partners across multiple workstreams.
• Proficiency in analytics and insight generation to support decision-making and measure business impact.
• Solid project planning and coordination skills, with the ability to manage competing priorities and deadlines.
• Experience supporting brand growth, customer engagement, or retention-focused marketing initiatives.
• Strong communication and organizational skills, with a detail-oriented approach to execution and follow-through.
