Yamaha Motor Corporation (“YMC”) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational product to dealers and customers around the world. YMC is a Kando creating company; “offering more excitement and a more fulfilling life for people”.
Yamaha Motor Canada Ltd (“YMCA”) is a subsidiary of YMC, responsible for distributing Yamaha Motor product to Canadian dealers and consumers. YMCA’s Vision is to “Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences”. YMCA executes its day-to-day activities in reference to its defined values, “Be Inclusive”, “Think Customer”, “Own it!”, “Innovate Now!”, “Trust & Integrity”, “Be Agile”, and “Drive results”.
Position Information
- Department: Sales
- Location: 480 Gordon Baker Road
- Status: Full Time
- Reports to: Regional Sales Manager
Summary Of Responsibilities
Implement Yamaha’s sales and marketing plan for an assigned territory and to develop a dealer network capable of attaining corporate objectives for Yamaha Motorsports & PTV (Personal Transportation Vehicle).
Sales Targets
Key Duties & Responsibilities
- Achieve fiscal year sales targets. This includes maintaining and/or increasing wholesale and retail market shares.
- Complete booking orders for MC, YT, OV, and PTV
Sales Promotion
- Ensure Yamaha products are frequently and effectively promoted through dealer advertising, participation in trade and consumer shows and Yamaha promotions.
- Ensure retail location image and merchandising meet Yamaha Dealer VI brand standards.
- Represent Yamaha by participating in trade and consumer shows, demo days, local user groups, clubs and events.
- Maintain a high level of communication with Yamaha dealers and head office by frequent dealer contact and visits. Dealer contact and visits reported accordingly and on a consistent basis.
- Promote and support participation of Yamaha`s Dealer Excellence Program.
- Prospect new, and competitive business to ensure a complete picture of the Market area is understood.
- Manage an efficient business travel schedule to average 3 days’ travel per week including overnight accommodation when required.
Strategic Planning
- Establish a TSP (territory strategic plan) based on the current condition of the MA and work closely with our existing dealers and/or prospective dealers to ensure we are moving out dealer development in the proper direction.
- Report status updates monthly.
Collaboration
- Work cohesively with the Parts and Accessories staff within the territory to help ensure that the territory’s Parts and Accessories participation and corporate sales targets are being met.
- Discuss B2B opportunities with your dealer network. Review the sales programs and ensure the dealer staff has a solid understanding and how to submit claims. Discuss unique opportunities with your RSM and NSM. Report knowledge of current and/or potential B2B opportunities.
Experience Requirements
- Degree/Diploma: University degree or College diploma
- Program of Study: Business, marketing, communications or related field
- Years of Experience: 3 years
- Type of Experience: Sales environment
Skills And Abilities
- Excellent organization, communication and computer skills
- Strong understanding of the Powersports business
- Ability to think on your feet, and make strategic decisions to best guide the territory
Travel Requirements
- 50%+ travel within Canada
Expected salary: $85,000 - $95,000/per annum
Final compensation will be determined based on the candidate’s skills, experience, qualifications, and internal equity. Our total rewards approach is designed to provide competitive compensation with a focus on employee experience.
Beyond Base Salary, Our Total Rewards Program Includes
- 100% employer‑paid health and dental benefits
- Employee assistance program
- Corporate bonus incentive + sales bonus (for applicable roles)
- RRSP with employer DPSP match (up to 5% of base salary)
- Employee‑paid STD, LTD, and life/dependent insurance
- Parental/maternal leave top‑up programs
- Product experience/engagement events
- Employee recognition program (Accelerate Together)
- Educational assistance
- Employee product purchase and rental program perks
- Kando‑driven corporate culture, recognized as a top GTA employer
Artificial Intelligence (AI) Usage Disclosure
This posting reflects a newly created vacancy within our organization. Artificial Intelligence (AI) tools may be used to support certain stages of the recruitment process, including applicant screening, assessment, or selection. All AI‑assisted activities are overseen by our recruitment team to ensure fairness, equity, and transparency.
Accommodation Disclosure
Yamaha Motor Canada Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Partner Confidentiality Disclosure
Current employees of Yamaha dealers are welcome to apply for opportunities with Yamaha Motor Canada and Yamaha Motor Finance Corporation – Canada.
We recognize the importance of maintaining candidate confidentiality throughout the recruitment process. An applicant's interest in an opportunity will be treated confidentially and will not be disclosed to their current employer during the early stages of the recruitment process.
While candidates are responsible for determining when and how to inform their current employer of their interest in a YMCA opportunity, we understand they may prefer to delay those discussions until they have advanced to the later stages of the process.
If YMCA decides to extend an offer of employment, a member of YMCA leadership may need to connect with the applicable dealer or business partner before employment is finalized. In such cases, the candidate will be informed in advance, and YMCA will not contact the dealer or business partner without the candidate's knowledge and consent.
Each situation will be reviewed on a case-by-case basis, with consideration given to professionalism, transparency, and our ongoing business relationships.
